Who We Are

Driven by Vision. Built on Excellence.

Signal Brands Australia was founded on a simple belief: thatstrong brands deserve strategic and operational excellence at every stage. For decades, we’ve partnered with some of the world’s most iconic fashion names as a licensed distributor in Australia and New Zealand.

“Uncompromising standards. Enduring relationships. At Signal Brands, we lead with intent — and deliver with purpose.”

— Jason Rimokh, Chief Executive Officer

Our Mission

As a licensed distributor, at Signal Brands Australia we partner with global fashion brands to drive growth across Australia and New Zealand, delivering full-service strategic marketing and integrated retail solutions across eCommerce, e-tail, wholesale, and physical retail stores.

Our Objectives

Build enduring brand partnerships
Execute with global reach and operational precision

Framework for Excellence:
What Sets Us Apart

At Signal Brands Australia, we believe iconic brands deserve more than representation – they deserve excellence at every touchpoint. As a trusted licensed distributor across Australia and New Zealand, we deliver integrated strategies, seamless retail solutions, and measurable growth that sets us apart.

Our Core Principles

Quality First – We obsess over the details that define excellence.
Long-Term Thinking – We build brands for now and the future.
Collaboration-Driven – We believe in true partnership.
Fashion-Focused – Our roots are in the industry, and we move with it.
Accountable & Agile – We deliver on our word with clarity and flexibility.

The Rimokh Legacy:
Building Brands That Last

Signal Brands was founded in 1992 by Jack Rimokh, whose vision for innovation, quality, and strategic partnership shaped the company’s DNA. Securing the global GUESS? Handbags license, Jack built Signal into a global fashion accessories leader.

In the 1990s, Jason Rimokh joined the company, helping expand Signal’s reach through new strategies and global partnerships. Today, under Jason’s leadership, Signal Brands continues to honor its founding spirit — building brands, growing partnerships, and leading with integrity.

Philanthropy & Sustainability:
Purpose Beyond Product

Signal Brands Australia is committed to responsible sustainability practices, and community investment. From giving back through philanthropic partnerships to exploring more sustainable supply chain solutions, we believe in building a business that stands for something greater.

Get to Know Signal Brands

Let’s talk about how we can partner, collaborate, and grow together.

Explore What We Do
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